X launches video clipping feature to boost influencer engagement and rewards
Social media platform X has introduced a built-in video clipping tool that lets creators cut and monetise short clips from longer videos.
Social media platform X has launched a new built-in video clipping feature aimed at attracting creators and boosting influencer engagement. The tool allows users to trim longer videos into short, shareable clips and post them directly to the platform without using external editing software.
Under the update, each edited clip will feature a tag linking back to the original full-length video and its creator. Furthermore, both original publishers and clippers can earn advertising revenue from clip views through X’s Original Content Rewards programme, subject to eligibility criteria based on audience engagement.
Clipping has become a widely used marketing strategy across platforms like TikTok to capture shorter attention spans. The move marks X’s latest effort to rival YouTube and other digital rivals, following its previous rollout of long-form videos and extended written articles.
Source: TechCrunch Photo: Words as Pictures / StockSnap (CC0)
